Last week I commented that I had heard a rumour that Sainsbury were to open in Southchurch, that has now been confirmed along with 25 new jobs in the store. However, we must applaud the views of Ashby’s Butchers, they are right, local shops will benefit from more trade if the larger stores pull more shoppers to an area, but only if the local stores develop their unique selling point and adapt to the competition. It’s all to easy to complain rather than get on and do it, well done Ashby’s.
Southchurch Road seems to be on the up, I do not know if the takings reflect this, but over the past few years the shops have smartened up, the range has improved and generally it feels more alive, the new homes that have gone in along with the street improvements have hopefully given it a boost too.
Although I get much of my main shop in the larger supermarkets I do support smaller shops in the town, but perhaps not enough year round. So I for one shall make a point of shopping at Ashby’s Butchers as well as the other smaller traders I already support about the town. After all if we want to keep them we must use them and for those that cannot access the edge of town supermarkets they are essential.